This year's show featured over 1,500 exhibiting companies from more than 70 countries, showcasing everything from fresh, refrigerated, and frozen foods to household, kitchen, and personal care products. Retailers, wholesalers, and importers walked the aisles in search of innovation, quality, and cost-effective alternatives to national brands.

With inflation-conscious consumers continuing to embrace store brands—and private label market share reaching record highs—PLMA Chicago 2024 was more than a trade show. It was a strategic hub where the future of retail was discussed, designed, and delivered.

One of the most popular attractions was the PLMA Idea Supermarket, a curated display of innovative store brand products from around the world. It served as inspiration for retailers looking to differentiate their shelves and build shopper loyalty.

The 2024 PLMA Annual Private Label Trade Show returned to Chicago, bringing together the most dynamic forces in the retail industry. Held at the Donald E. Stephens Convention Center in Rosemont, the event once again proved why it's the world's largest and most influential private label marketplace.

Beyond the exhibit floor, PLMA Chicago 2024 offered seminars, keynotes, and international pavilions. Retailers shared insights on private label growth, while manufacturers demonstrated how artificial intelligence and automation are reshaping production and packaging.

As the show wrapped up, the message was clear: private label is no longer just an alternative—it's a destination. PLMA Chicago 2024 reaffirmed that store brands are driving innovation, value, and loyalty across the globe.

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