The full 118-page report is available for download (free with enterprise email) at [xxvi-research dot com / video-benchmark-2022]. End of Article
The benchmark data suggests that interactive videos retain viewer attention for an average of 9 minutes, compared to 1.5 minutes for linear videos. If your 2022 video strategy doesn't require the user to click something, you are losing to competitors who do. Benchmark #5: Analytics vs. Vanity The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric . xxvi video 2022 business benchmark report
The XXVI Video 2022 Business Benchmark Report surveyed 2,500 marketing directors and C-suite executives across North America, Europe, and APAC between January and March 2022. The data includes proprietary analysis from the XXVI Ad Server, tracking over 10 billion impressions. The full 118-page report is available for download