Leo smiled. “You’re selling water bottles,” he said. “We’re selling the end of the afternoon headache.”
Wilkins did something else.
That night, he rewrote everything.
He filmed a 30-second video. No fancy studio. Just an office worker rubbing her temples, then glancing at a soft blue glow from her bag. She drinks. She smiles. The headache fades. what is wilkins marketing?
A competitor called, baffled. “Same bottle. Same factory. Why you?” Leo smiled