| Usage Scope | Additional Fee (as % of base rate) | |-------------|-------------------------------------| | Organic social only (brand’s feed) | 0% (included) | | Organic + owned website / email | +20–30% | | Paid social ads (Meta, TikTok) | +50–100% | | In-store display / OOH | +100–150% | | Exclusivity (you can’t work with competitors) | +200–300% per 6 months |
Here’s a blog post draft tailored for creators, brands, or agencies navigating UGC (user-generated content) pricing. The UGC Pay Matrix: What Creators Should Really Charge (And Brands Should Really Pay) ugc pay matrix
That gap is confusing—and frustrating. | Usage Scope | Additional Fee (as %