The Crack Channel is a central plot element in the game. It's a new television network in South Park that airs an endless loop of cracks (cocaine-laced rocks) being smoked. The kids become fascinated with the Crack Channel and try to understand its appeal. Throughout the game, the protagonist (the New Kid) must interact with various characters who discuss the Crack Channel and its contents.

The Crack itself serves as a plot device, driving character motivations and actions throughout the story.

"South Park: The Fractured but Whole" is a role-playing video game developed by Ubisoft San Francisco and published by Ubisoft. Released in 2017, it's the sequel to "South Park: The Stick of Truth." The game follows the adventures of the South Park kids as they try to retrieve a video from the town's new and mysterious "crack" channel.

The gameplay involves exploring the South Park world, engaging in combat, and completing quests. Players can create their character and customize their abilities.