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The golden rule:

In the "Problem-Solution Fit" phase (0 to 10 employees), programs are lightweight. They fit on a sticky note. They are mutable. In the "Product-Market Fit" phase (10 to 100 employees), you identify the three things that are working and turn them into rigid programs.

This is the referral loop, the automated onboarding email sequence, or the "freemium" viral mechanic. This program runs whether the CEO is in the office or on vacation. It is marketing as infrastructure.

Program In Startup Review

The golden rule:

In the "Problem-Solution Fit" phase (0 to 10 employees), programs are lightweight. They fit on a sticky note. They are mutable. In the "Product-Market Fit" phase (10 to 100 employees), you identify the three things that are working and turn them into rigid programs. program in startup

This is the referral loop, the automated onboarding email sequence, or the "freemium" viral mechanic. This program runs whether the CEO is in the office or on vacation. It is marketing as infrastructure. The golden rule: In the "Problem-Solution Fit" phase