*Engagement rates are calculated as (likes + comments + shares) ÷ total impressions.
Key metrics (as of Q3 2024):
Beyond the numbers, “pervmom” has become a cultural shorthand for the parenting aesthetic: candid vlogs of daily life paired with carefully curated visuals, practical tips, and a touch of self‑deprecating comedy. The brand now extends into product collaborations, a line of sustainable baby gear, and a quarterly print‑plus‑digital magazine. 2. Early Life & Foundations | Detail | Information | |--------|-------------| | Birth name | Skylar June Snow | | Date of birth | 12 May 1997 (27 years old) | | Hometown | Asheville, North Carolina, USA | | Education | B.A. in Communications, University of North Carolina‑Chapel Hill (2015‑2019) | | Early career | Freelance videographer & social‑media coordinator for small businesses; later a community manager for a wellness startup (2020‑2021) | pervmom skylar snow