Inhumane treatment, racism (Dao was Asian American), and corporate greed.
Munoz violated two key Hearit principles. First, he failed to separate the technical violation (did the crew follow rules?) from the moral violation (was the treatment acceptable?). Second, his initial apologia used provocation (blaming Dao), which is only effective when the other party is universally condemned. In this case, the public sided with Dao. Inhumane treatment, racism (Dao was Asian American), and
The implied accusation was that Johnson & Johnson prioritized profits over safety. Second, his initial apologia used provocation (blaming Dao),
Gross negligence, environmental destruction, and lack of compassion. They know when to fight (denial
The organizations that survive are not necessarily the wealthiest or most powerful. They are the ones that understand the grammar of accusation and apology. They know when to fight (denial, provocation) and when to yield (mortification). They know that a crisis is not a problem to be solved but a narrative to be navigated.