Apne Tv Biz -

So, Rajiv didn't try to compete with Amazon's prices. Instead, he transformed the apne TV biz into something the giants couldn't touch.

Customers walked in, stared at the 4K QLED screens, then pulled out their phones. "Bhaiya, Amazon pe yeh 5,000 rupaye sasta hai," they would say, before leaving. The big brands had stopped sending spare parts for older models. The younger generation wanted "smart" features, not just a good picture tube. apne tv biz

But Rajiv remembered one lesson from his father: "Grahak ko sirf TV nahi chahiye, unhe sukoon chahiye." (The customer doesn't just want a TV; they want peace of mind.) So, Rajiv didn't try to compete with Amazon's prices