As Aman Dhattarwal would say before signing off, his voice cracking with energy: "Toh chalo, aaj ki class khatam. Milte hai agle video mein. Tab tak... code karte raho."
"My parents don't believe in me. My college professors don't know my name. But Aman bhaiya says if I solve 400 problems, I will get a 40 LPA job," says Rohan Verma, a third-year student in Bhopal. "I have nothing else to believe in." The rise of Apna College signals a tectonic shift in the Indian ed-tech landscape. apna college.
While giants like Unacademy and Vedantu laid off thousands of employees due to the post-pandemic funding winter, Apna College thrived. Why? Because it never relied on paid marketing. Its distribution is . As Aman Dhattarwal would say before signing off,
He spoke the language of the tier-2 city student: Hinglish. He used metaphors from Chai tapris and cricket. And crucially, he normalized failure. code karte raho
He started in 2019, frustrated by the gatekeeping of quality education. While IITs and NITs hoarded the best resources, Dhattarwal—a former software engineer—began uploading free videos on data structures and algorithms. The production quality was amateur. The editing was non-existent. But the delivery was revolutionary.
Every video is a ritual. The "like" button is a vow. The comment section is a confession box where students post their ranks, their failures, and their job offer letters.
